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Big 12 Delivers a Clear Message to Athletes as Media Days Open: 'Get Vaccinated'

ARLINGTON, Texas — Pop star Olivia Rodrigo met with president Joe Biden on Wednesday in the nation’s capital as part of an effort to encourage young people to get vaccinated against COVID-19.

About 1,300 miles away, deep in the heart of Texas, Big 12 commissioner Bob Bowlsby, minus the heels and vocal attributes, delivered much of the same message as the pop star herself.

Kids, get vaccinated.

In a preview of what is sure to be a theme among league commissioners during July’s conference media day circuit, Bowlsby kicked off Big 12 media days here with a news conference that largely focused on vaccination.