He'll go to games now -- not as a fan or the son of a legendary Hall of Famer, but for work. And often, Barry J. Sanders goes unrecognized by people other than the players he used to compete with or against at Oklahoma State and Stanford.
That is, unless he's wearing his jacket -- one denoting his side gig at EA Sports in addition to his full-time job working in marketing with the video game company and the NFL. On those Sundays, he'll hear it from everywhere, mostly because of what his mandated dark jacket with white lettering says: "EA SPORTS MADDEN NFL RATINGS PERFORMANCE ADJUSTOR.