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Being UMBC: Inside 72 hours of college basketball's biggest upset

What makes March so incredibly special? It has the power to take a team from a school we've never heard of and make it incredibly special.

This March's No. 1 "Who the heck is that?" school was 16-seed UMCB ... no, wait, sorry, UMBC: University of Maryland, Baltimore County. A name so long it has a comma in it. Its mascot? The Retrievers. Aw, that's cute. Its coach? Ryan Odom. Hey ... Odom ... why did we know that name? Its biggest star was a guy we saw briefly on our timelines, knocking down the shot that won the America East title that got UCBM, er, UMBC into the Big Dance.