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Behind the Design of the Air Jordan 35

Jordan Brand has officially revealed the Air Jordan XXXV after teasing the sneaker throughout the past week in the NBA bubble. The sneaker builds upon the design of its predecessor, the Air Jordan XXXIV, and pays homage to the Air Jordan V on its 30-year anniversary.

“Every year we come out with a new game shoe, and we really try to push performance as much as possible,” says Tate Kuerbis, senior footwear designer at Jordan Brand. “I think for me as a designer, I was pretty excited at what the team was able to do last year with the Air Jordan XXXIV.