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As Falcons Build a Stadium, Arthur Blank Tries Rebuilding a Neighborhood

ATLANTA — As fans stream into the Georgia Dome on Saturday to watch the Falcons play the Seattle Seahawks, they will pass a construction site next door.

There the team owner and home improvement magnate Arthur Blank is building the Falcons’ new stadium, Mercedes-Benz Stadium, a $1.5 billion palace with eye-popping features: a 30-story-high retractable roof shaped like petals, the N.F.L.’s largest video board and enormous windows that face the Atlanta skyline.

The view through the windows at the other end of the building tells a very different story, one that many fans go out of their way to avoid: English Avenue and Vine City, two of the poorest neighborhoods in the Southeastern United States.