Through the first six weeks of the NIL Era in college sports, something has noticeably been missing: big brands and big football players.
That skid is over now.
As the first household brand to partner with a major college football player for a national ad campaign, Dr. Pepper has struck a deal with Clemson quarterback D.J. Uiagalelei to feature the sophomore in television commercials that will air across the country.
Uiagalelei, the heir apparent to Trevor Lawrence, has started just two games in his college career. And yet, he’s become the face of a national ad campaign for a giant American brand.