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Alyson Furch Has Always Seen the Value of the Underdog

Courtesy of Alyson Furch

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

Alyson Furch, head of communications for Underdog Venture Team, was brought up in a family that encouraged the exploration of entertainment, literature, culture, arts and sports. This way of life laid the foundation for her to always keep an open mind, and to never put herself or her interests in a box.