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AEW’s Brandi Rhodes Launches New Initiative to Make Wrestling More Welcoming to Women

All Elite Wrestling is providing a new platform for its female fans.

Wrestling has long been a male-dominated industry, from the performers to the crowds in attendance at events. But AEW is making strides in creating a welcoming atmosphere for females, a fan base that has not had its voice heard nearly enough in wrestling’s past or present.

“I still don’t feel comfortable in wrestling, and I’m the Chief Brand Officer of a major organization,” said AEW CBO Brandi Rhodes. “Wrestling has a really long way to go with women.”

Led by Rhodes, the company has officially launched AEW Heels, a female-focused wrestling group open to anyone who identifies as female.