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Adidas Writing New Chapter With Growth of WNBA Roster

Erica Wheeler could utter the same two words: “That’s me!”

The Sparks guard was nearly rendered speechless in April as she got a first look of herself on a larger-than-life Adidas billboard that spans the side of a building in Los Angeles. Anyone driving along the adjacent interstate highway can see Wheeler’s photo accompanied by the phrase “Impossible is Nothing,” the name of Adidas’s latest campaign and all the same a representation of Wheeler’s unique journey to the WNBA.

“There’s a lot we dream of as basketball players,” Wheeler told Sports Illustrated. “A billboard for me, that would be like a joke in passing.