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Adidas under fire from investors despite recovery signs

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The logo of Adidas, the world's second largest sports apparel firm, is pictured in a store in Munich …

FUERTH, Germany (Reuters) - Investors in Adidas <ADSGn.DE> took aim at the management of the German sportswear company on Thursday, saying they were not convinced a new strategy would be enough to challenge the dominance of rival Nike <NKE.N>.

"Adidas is panting behind the competition. Adidas lost the race, at least in 2014," Gerhard Jaeger, spokesman for the SdK investor association, told the firm's annual general meeting in the southern town of Fuerth.

Long-serving Chief Executive Herbert Hainer, who faced calls to quit last year after Adidas was hit by falling golf sales and its heavy exposure to Russia, said the company was addressing its problem areas and had made a good start to 2015.