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BERLIN (Reuters) - German sportswear firm Adidas has struck a seven-year partnership with the National Hockey League (NHL) starting in 2017, taking over from its own Reebok subsidiary, as it seeks to challenge rival Nike in top North American sports.
Adidas also said it planned to sign more high profile NHL players after it agreed a sponsorship with Connor McDavid of the Edmonton Oilers, the top pick in the 2015 NHL Draft. It did not provide any financial details for the deals in a statement on Wednesday.