Adam Blackstone will play a key role in bringing the 2021 NBA All-Star Game to life. As the league’s musical director for the weekend, Blackstone, who has worked with artists like Alicia Keys, Cardi B and Justin Timberlake as well as for events like the Super Bowl, Grammys and Oscars, is entrusted with working with the various performers to balance their creative and musical visions and to develop a smooth run of show.
In the lead-up to Sunday's game in Atlanta, which will be played in front of a limited, invite-only group of spectators, Blackstone teamed-up with various HBCU musical groups, including the Grambling State University Tiger Marching Band and Florida A&M University Marching 100, to weave their identities into the broadcast.