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A Basketball Mecca That Just Needed a Name

Jim Wilson/The New York Times

It was the unexpected gift that helped set the stage for one of the greatest runs in N.B.A. history.

On Oct. 20, 2006, the Golden State Warriors announced that Oracle, a Bay Area software behemoth, had purchased the naming rights to the team’s arena. It was the type of deal that is routinely mocked — let us never forget Houston’s Enron Field. But this one was different.

Saddled for 30 years with the moniker Oakland-Alameda County Coliseum Arena, the concrete-and-glass temple chugged along with a reputation for boisterous fans and a name so cumbersome that no one quite knew what to call it.