If the ACC, Big Ten and Pac-12 could have generated revenue by buzzwords in the announcement of their new alliance, they would have been swimming laps in their new revenue streams.
The best way to greet the announcement of the new alliance between the three leagues and 41 schools is with an understanding of their intent but skepticism until there are more tangible results.
There’s a path to revenue generation, but it’s not paved yet. There’s a way that it can impact the College Football Playoff, but those details are still fuzzy.