Back to the Top News Newsfeed

$550 million naming rights cash bonanza for top teams

View photo

England's Manchester United has vowed to never to sell the naming rights to its Old Trafford stadium while experts say the club could raise at least $50 million a year (AFP Photo/Paul Ellis)

Paris (AFP) - Major companies are now spending more than $550 million a year to get their names on sports stadiums in Europe and the United States, according to a report released Thursday.

The amount of money pouring into European football and US basketball, baseball and hockey stadiums has risen by 21 percent in three years with phone companies particularly keen to get involved, according to the Repucom sports data firm.