Playboy Founder Hugh Hefner Dies At Age 91

Legendary Playboys Magazine founder Hugh Hefner has died tonight at his iconic Playboy Mansion home in Hollywood at age 91. The man who founded Playboy in 1953 with $600 was an American Icon and fixture in popular culture for over 60 years. 

American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4

— Playboy (@Playboy) September 28, 2017

Hefner was known for his signature outfit of a smoking jacket with a pipe hanging from his mouth.

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His son, Cooper Hefner, chief creative officer of Playboy Enterprises, said Wednesday night: "My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.

"He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history," the younger Hefner said.

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Outpouring of remembrance has already begun, most notably from former Playboy Playmate Jenny McCarthy:

RIP #Hef Thank you for being a revolutionary and changing so many people's lives, especially mine. I hope I made you proud.