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New NCAA likeness rule could have benefits for UT student-athletes

Playing for the University of Toledo from Napoleon, current UT Director of Basketball Operations Jordan Lauf imagines there would have been some opportunities for him to benefit from his name, image, and likeness when he was in college.

“Being somewhat local and being part of the university and the basketball team, it would have been somewhat beneficial having the ties to the area and being able to benefit from that,” Lauf said. “But who knows really looking back on it. If the opportunity was there, I for sure would have tried to take advantage of it. ... It definitely would have been something I looked into pretty seriously.