Want to slap your name on the Glass Bowl?
It’s going to cost you.
“If they got 10 years, $800,000 [per year], that’s about what I would guesstimate,” said Derick Moss of the Sports Business Journal.
Last month, the announcement that the University of Toledo was open for business and in search of a naming rights partner for its iconic football stadium caught some off guard. But it shouldn’t have if they were reading the trend lines.
An abundance of Group of Five football stadiums and basketball arenas have been renamed in recent years, with underfinanced athletic departments identifying an untapped revenue stream.