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Briggs: Toledo football hopes to build players' 'brands'

The Toledo football program does not shy from selling the NFL dream.

And why would it?

Inside its training complex, the long, second-floor hallway lined with photos of former Rockets in the pros is fast running out of room. The Mid-American Conference’s most prolific football factory has produced six NFL draft picks in the past four years and counts more than a dozen alums currently in the league.

It’s a big-time recruiting pitch if there ever was one.

But it’s not the only pitch.

Because it bears repeating: Even for the biggest high school stars, there is more to life than football.