In the latest case of the College Football Bowl Industrial Complex v. Sanity, here are the relevant facts:
u25a0 Toledo is playing Wyoming in the Arizona Bowl.
u25a0 Bowls are big business, generating big dollars for local economies and bigger TV ratings. Last year, Toledo-Liberty in the Boca Raton Bowl was the highest-rated show on cable that day, with 1.5 million viewers tuning in to ESPN. A few days later, 2.3 million people watched Bowling Green-New Mexico State in the Quick Lane Bowl — more than double the audience of the highest-rated nationally televised NBA game that week.