BOCA RATON, Fla. — Which one doesn’t belong: galleryfurniture.com, Poulon Weed-Eater, or BBVA Compass?
Trick question. All three are former bowl game sponsors, an often humorous part of college football that crosses over into pop culture.
Who else can’t wait to see a coach get a mayonnaise bath at the Duke’s Mayo Bowl?
The question asked most often at this time of year is — whether obscure like the RoofClaim.com Boca Raton Bowl or a national brand like the Chick-fil-A Peach Bowl — are bowl sponsorships worth it?
The answer is complicated. It depends on which network airs the game, the company’s goals, and how the product or business is integrated into the broadcast.