We all want the Texas Tech football program to reach the lofty heights we have seen the basketball, baseball, and track programs attain. But before Matt Wells’ team can be a player on the national stage, it must first figure out how to be relevant in its own conference.
That has proven to be a tough task for the majority of the Big 12’s existence. From 1996-2010 when the conference was split into a North and South division, Tech finished higher than third in its division just five times (1996, 1997, 1999, 2005, and 2008). And in the eight years of the round-robin format, the Red Raiders have finished no higher than tied for fifth place.