Vera Bradley releases its own collegiate apparel collection

Vera Bradley will join a fraternity worth over $4.5 billion by introducing a five-option accessory line featuring the names of the nation’s top colleges. A money gulping sector, collegiate apparel has sought the attention of many companies, like Carhartt, Dockers and Dooney and Burke (pictured below), whose product specialties and target market cater to non-sports adorners.

Amidst the industry’s boom, Vera Bradley will offer a quintuplet of products – a tote, a backpack, a duffel bag, a cross-body bag and a wristlet – to blend into the female population of college campuses. And valued already by women of all ages, Vera Bradley’s collegiate edition accessories will further boost their revenue…