The Texas Tech Red Raiders are embracing a little bit of tradition while sprucing things up a bit. At least when it comes to their brand and the way they express their brand, that is. The Red Raiders are working on rolling out a refreshed logo that fans will get a better look at during Homecoming weekend as Texas Tech faces off against Kansas.
As part of this new suite of logos, Texas Tech will be featuring a flattened out Double T logo. If you liked the bevel that’s currently on the logo, go ahead and start buying hats and shirts and stickers now.