Texas Tech Football is turning a new leaf this season, both on the field, and behind the scenes. In what appeared to be business as usual at the start of the offseason, the program called audibles in every aspect possible. From new positions coaches, to stripping the Double-T; Kingsbury opening his up schedule more to media and fans; and generating a stronger behind-the-scenes, interactive presence, Texas Tech Football has undergone a sort of metamorphosis this offseason.
While this is a results-driven business, and there’s a lot of football left to be played, what we can already see, is just how significant an impact the strength and conditioning staff has had on the program.