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Texas Tech football: Students bail after halftime despite efforts by officials

If you tweak it, they will come. But the problem for the Texas Tech football program is that they won’t stay.

Despite conscious efforts of on the part of the Texas Tech Athletic Department to tweak the football game day presentation to appeal more to the student body, virtually the entire student section at Jones Stadium was vacant during the second half of the Red Raiders’ win over Kansas on Saturday afternoon.

Student attendance and engagement (of the lack thereof) has been a concern for the past handful of seasons prompting athletic department officials to consider both long-term and immediate solutions.