This week, the deadline for Texas Tech football season ticket holders to renew their tickets for another season will come and go. As one of those season-ticket holders, never have I had a tougher time in deciding whether or not to renew my seats.
After all, there just hasn’t been much return on our investment (both financially and emotionally) in recent years. It’s tough to expect fans, many of whom are in the same boat as me and make a multi-hour trip to Lubbock for each game, to continue to give to a program that simply doesn’t give back in the only way that matters, on the scoreboard.