There was a time when the Texas Tech football team enjoyed one of the most notorious and distinct home field advantages in college football. Throughout the Southwest Conference years and the first two decades of the Big 12, blue-blood programs treated coming to Lubbock as the college football equivalent of the Bermuda Triangle. Unpredictable weather, over-the-top fans and underdog home teams that always seemed to have more fight than talent made unusual outcomes the norm in Lubbock.
But in recent years, Jones Stadium has lost most of it’s aura. Now, the athletic department administrators are searing for ways to enhance the fan experience as ticket holders voice their displeasure with the current home environment.