The good news for Texas Tech football fans is that there’s a very real possibility that we may not have to endure any 11 am kickoffs in 2019. The bad news? That would mean the Red Raiders are not very relevant in the Big 12 race.
This week, the Big 12’s primary television partner, FOX, has announced its intention to move its top game of the week to noon eastern. This is reportedly a strategic decision for the network which is hoping its most high-profile game will carry the rest of the day’s programming to better ratings than ABC, ESPN and CBS, which have long dominated the college football ratings game.