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Texas Tech football: Hocutt must hire best coach, not biggest name

There is nothing in sports quite like a college football head coaching search and that is what the Texas Tech football program finds itself in the midst of after firing Kliff Kingsbury. Collegiate coaching searches can often turn into a circus if school administrators, big-money boosters, influential alumni and hoards of rabid fans are able to exert too much influence like we saw in 2017 with Tennessee’s 25-day reality show after firing Butch Jones.

That isn’t going to happen at Texas Tech. Kirby Hocutt is too entrenched as the leader of the athletic department to let outside forces influence his decision and he has the confidence of virtually every interested observer, from university president Lawrence Schovanec down to the everyday fan.