There’s a facet of college sports that makes it infinitely harder for teams to improve their overall status in their sport than any other organization or league, especially mid-level programs like the Texas Tech football program. The difference is that that unlike in the professional ranks, college athletics is set up so that the rich continue to get richer.
The way the NCAA system works is actually very American. It is a capitalistic society where success is rewarded. The only way to improve yourself is to…well…get better at what you are trying to do so that more people want to be a part of what you have going on.