Rivalry Week: who REALLY is Texas Tech’s primary nemesis in the new decade?

Michael C. Johnson-USA TODAY Sports Take a stroll down University Ave in Lubbock, Texas, and ask the first 20 people you encounter which school they would consider to be Texas Tech’s arch-rival.

Chances are you’ll get a quite a few Texases, Baylors, Oklahoma States and TCUs with a couple of Oklahomas and even an A&M in there for good measure. What can I say? We hate a lot of teams and, in fairness, a lot of teams hate us.

But it’s important to differentiate between the varying levels of hatred to determine which school best deserves the title of Tech’s No. 1 rival. Rivalries are good for sports, good for attendance, and good for revenue.

First, let’s establish the applicant pool (alphabetical…