ESPN was expected to pick up rights to the Big 12 football championship game when Fox declined its option - and it did.
There's much more too. The agreement with the Big 12 went far beyond three title game broadcasts - in addition to the ones already held by ESPN.
In a major media rights move announced Wednesday, the third tier rights that were previously controlled by each school will now be branded on the ESPN+ streaming service. Home events of Texas, which has its Longhorn Network through ESPN, and Oklahoma, which has a deal with Fox, will not be seen on ESPN+.