The first game of the 2025 college football season intrigues me.
First and foremost, we need to go ahead and note that this game is between two Big 12 teams, which could be part of a fascinating case study on the sort of innovative marketing pushes from the Big 12. On top of that, this matchup features the most recent runner up in the Big 12 championship game and that team that made it there isn’t favored in this game here.
And then there’s the element of how the Texas Tech Red Raiders will be facing off against the Kansas State Wildcats later this year as part of the slate of games that will challenge the Red Raiders in some pretty notable ways.