Pause with me for a moment. Can you remember what your first impression of Lubbock was? Maybe you came here from far away states like California or New Jersey. Perhaps you came from the other side of this massive state from cities like Dallas or San Antonio. Wherever your origin, wherever you are now, my assumption of why you’re reading this article is because you’ve been through Lubbock long enough for it to hang its hat in your heart. As a resident of Lubbock for almost seven years now, I’ve seen it grow and expand in ways never thought possible ten years ago—and the beating heart of it all is Texas Tech.
Embracing Lubbock’s identity
