The Texas Tech football program is going to look a little different starting next season. To be fair, so much of Texas Tech athletics will look a little different next year. And that’s because the Red Raiders are adopting an updated version of the classic and iconic Double T logo.
It’s pretty great. I’m a fan of it.
That said, an interesting part of all of this is how there are media members and fans who have very strong opinions on Texas Tech’s revived logos and refreshed branding. And it’s particularly interesting because it really seems like some folks don’t understand the full context about the history of the Double T logo and how E.