This game matters quite a bit to the overall outlook of the conference this season and I’m not sure anyone in the offseason would have expected that. It is absolutely fascinating to see how Texas Tech’s conference title aspirations could be impacted by what happens between the Utah Utes and the Cincinnati Bearcats this weekend.
Right now, entering Week 10, Cincinnati is tied for 1st in the conference at 5-0 vs Big 12 teams right alongside the BYU Cougars. Texas Tech is just a little bit back at 4-1 vs Big 12 teams. Then there’s Utah, who is 3-2 vs.