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Big 12 board chair Gordon Gee explains how important a College Football Playoff is for conference

Editor's note: This story first appeared on dallasnews.com on July 12, 2017

Gordon Gee has served as president at Brown, Vanderbilt and Ohio State (twice) and is currently in his second tenure at West Virginia.

He just became the chairman of the Big 12 board of directors. Here are the excerpts from a recent phone interview:

Q: Do you have a wish list that you like to the see the conference address as chairman of the board?

Gee: "My No. 1 goal is to make certain our 10 institutions are very competitive on the national stage and that we're competitive in our ability to compete with the other leagues in terms of our viewership, in terms of television revenue, in terms of making certain our fan base is solidly behind us.