SAN MARCOS, Texas – In a landmark partnership, Texas State University and UFCU (University Federal Credit Union) have signed a multitiered agreement that will rebrand the football stadium at Texas State as UFCU Stadium and expand UFCU's 11-year relationship across the Texas State campus.
The naming rights deal is the largest corporate sponsorship in the Sun Belt Conference for naming rights at a football stadium and one of the largest for a college football stadium in the state of Texas. The naming rights deal is a 15-year, $23 million partnership.
The expanded partnership between Texas State and UFCU will also go beyond the football stadium.