Back to the Texas Longhorns Newsfeed

Welcome to the wild new world of college NIL rights

When the calendar flipped from June 30 to June 1, college athletes received their first opportunities to profit for their name, image, and likeness, including Texas Longhorns athletes under the framework provided by the bill governor Greg Abbott signed several weeks ago as Texas became the 19th state to pass such legislation.

With patchwork regulations across the country and little guidance provided by the NCAA, which clung to its outdated notions of amateurism to deny athletes compensation for their personal brands or from their athletic endeavors, the next several years will mark a chaotic Wild West period.