Fans can enter to win a trip to the 2023 College Football Playoff National Championship in Los Angeles and unlock an interactive shopping experience using Amazon Alexa®
The 18th College Colors Day, the national holiday that celebrates collegiate fandom and the kickoff of college football's opening weekend, returns on Friday, September 2, uniting all Longhorns fans across the country by encouraging them to represent Texas by wearing their favorite gear on a single day.
Created by the University's exclusive licensing partner, CLC, this year's College Colors theme, "It's About That Time," underscores the anticipation and excitement of the upcoming season as Texas fans count down the minutes until the first kickoff of the year.