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Two seasons in, return of conference championship game is paying off for the Big 12

Editor's note: This story originally published on Dec. 3, 2018.

Maybe, just maybe, the Big 12 knew what it was doing when it brought is football championship game back from the dead last season.

Since then, the Big 12 has held two title games at AT&T Stadium and put champion Oklahoma in the College Football Playoff each time -- the primary reason for the resurrection. Before the return of the title game, the Big 12 was 1 for 3 on making the CFP. No one is saying the title game is the difference maker, but CFP executive director Bill Hancock acknowledged Sunday the title game worked this year for the Big 12.