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Texas Football: Longhorns ranked the richest program in the country

Everyone knows about the national recognition and brand name that comes along with the Texas football program. But it is always interesting to see where Texas sits from a revenue and profitability standpoint. Especially given the down times on the Forty Acres in terms of success on the gridiron, the fluctuations in revenue are interesting to follow.

It doesn’t seem like a down period for the program throughout most of the last decade really impacted the bottom line for Texas all that much. They are consistently if not the most valuable program in the country, and tops in revenue, always near the top.