The LEVERAGE program will equip Longhorn student-athletes with the tools necessary to maximize their brand and platform.
AUSTIN, Texas – Utilizing one of the most influential brands in American sports, Texas Athletics is launching LEVERAGE, an innovative name, image and likeness program designed to equip Longhorn student-athletes with the knowledge and tools necessary to maximize their brand and platform.
"Texas is a land of opportunity, Austin is a thriving, dynamic and energetic city right in the middle of it, and The University of Texas is like none other," said UT Vice President and Athletics Director Chris Del Conte.