AUSTIN, Texas — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield's Longhorns Sports Properties, today announced the launch of the Longhorns Sports Agency (LSA), a unified Name, Image, and Likeness (NIL) agency. The new, integrated agency will enhance marketing efforts by combining Learfield Impact NIL services with on-campus content producers from Learfield Studios, Longhorn Sports Network radio broadcast, and LHN (Longhorn Network), Texas' live and on-demand streaming service. This initiative will provide student-athletes with enhanced access to resources for brand development, strategic content creation, and customized NIL solutions.
"Everything we do at Texas is about setting a high standard, and NIL is no different.