After his 1964 graduation from UT, Bill spent two years writing for the Austin American-Statesman, then moved to Oklahoma City to write for The Associated Press. After two-years with the AP, Little returned home to Austin and to The University of Texas for good.
"I saw there was this really good job in public relations at The University of Texas," Little said. "I called Coach Royal, and I said, 'Coach, I want to come back.' And he said, 'I'd like to have you back.' And that was the extent of it. I started that spring.