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New 'fan first pricing' items highlight 2019 concessions enhancements

Twelve new items added to 'fan first menu' for the 2019 Football season.

Following the popularity of the new fan first pricing menu at Texas Football last season, Longhorns fans will enjoy additional reduced concessions prices in 2019 at Darrell K Royal-Texas Memorial Stadium. The 2018 menu featured lower prices on 10 total items, while the 2019 offering expands to include 22 of the most popular gameday concessions items at an average discount of 30%.

"We understand the financial commitment our fans make to spend a gameday weekend with us, so we are excited to add items to our fan first menu," Vice President and Director of Athletics Chris Del Conte said.