University of Texas Athletic Director Steve Patterson has recently ruffled feathers among Longhorn Football fans by announcing controversial plans for the program, including playing a home football game in Mexico City, "fan experience" on-field pre-game events including live DJs, a $25 charge for alumni tours of the football facilities, and a no re-entry policy at DKR Memorial Stadium. Other risky concepts Patterson is floating include:
- Replacing Texas state flag at Longhorn games with banner advertisement for E's "Keeping up with the Kardashians."
- Requiring ushers to conduct routine checks of the net worth of any fans seated in Sections 3-7.