Type “Big 12” into your Twitter search. Yes, you. Just do it.
You probably just saw conference commissioner Brett Yormark.
The newly minted Big 12 leader – who’s been tasked in guiding a newly minted Big 12 – has become a face about town since taking the reins from Bob Bowlsby earlier this year. Making his presence known, he’s been aggressive in his pursuit of potential expansion members, including those who might be among the non-chosen if the Big Ten comes back to finish off the Pac-12 – Arizona and Arizona State, Utah, and, much to their dismay, Colorado, too.