Allstate-sponsored event will bring extra excitement to early-season college football games, starting Sept. 9 when the Crimson Tide hosts the Texas Longhorns.
DALLAS (July 18, 2023) – The newly created Allstate Crossbar Classic is coming to a screen or field near you. Through an agreement with LEARFIELD, the media, data, and technology services leader in intercollegiate athletics, the annual event will highlight a marquee regular-season matchup that will be played at the home field location of the host team. The Allstate Crossbar Classic will bring a bowl-style atmosphere and promotion to an early-season game, amplifying the excitement of some of college football's most passionate fans.